ILLUSTRATIVE SAAS SAMPLE / FICTIONAL PRODUCT
This sample shows how the $95 Decision-Path Audit applies to a public SaaS landing page and related signup page. “RelayDesk Demo,” its plans, allowances, workflow, and every detail below are invented solely for demonstration. It is not a client, testimonial, case study, or performance claim.
THE HYPOTHETICAL INPUT / TWO PUBLIC PAGES
Imagine a SaaS homepage led by “Run your client work in one place,” three equal audience cards for agencies, consultants, and internal operations teams, and a “Start free” CTA. A public pricing section lists Free, Pro, and Team plans. The CTA opens a generic registration page asking for email, password, and terms acceptance without restating the free allowance, intended first task, credit-card requirement, or what happens after account creation.
Finding: “Client work” and three equal audiences make the visitor translate a category before recognizing a use case. Recommendation: lead with the narrowest supported buyer and one costly coordination moment. Route the other audiences after the primary path instead of asking all three to interpret the same broad promise.
Finding: the registration page drops the free-plan allowance and the job the visitor came to complete. Recommendation: repeat the verified free boundary beside the form and preserve any selected plan or public diagnostic context. The destination should answer “what do I get now?” without requiring a trip back to pricing.
Finding: “Start free” does not explain whether the visitor is starting a trial, permanent free plan, demo, or onboarding sequence. Recommendation: name the actual action and show the next screen or first setup task. If a credit card, email verification, workspace name, or invitation is required, state it before the click.
Finding: the plan table exists, but the homepage and signup handoff do not explain which usage limit causes a buyer to consider Pro. Recommendation: expose the verified free allowance and the first meaningful paid threshold in plain language. Do not hide exclusions or imply that every capability is free.
Finding: generic interface imagery or an unsupported customer counter would not answer whether the first task works. Recommendation: show one labeled, current product sequence from creating the request to seeing approval status. Publish real compatibility, data-handling, support, and cancellation facts; do not invent logos, reviews, uptime, security claims, or results.
REPLACEMENT HERO / FICTIONAL COPY
Headline: Keep client approvals out of email—for boutique agencies managing active retainers.
Supporting copy: Create a free RelayDesk Demo workspace for one active client. Send one approval request, invite one approver, and see its status before deciding whether the fictional Pro plan fits. No credit card is required in this invented example.
Primary CTA: Create the free one-client workspace.
Every product fact and allowance in that copy is fictional. A paid audit rewrites only from the buyer’s current, verified product behavior, public plans, policies, and next step.
CURRENT VS. RECOMMENDED PATH
Current: broad category promise → three audiences → generic “Start free” → bare account form → unknown onboarding and plan boundary.
Recommended: recognizable agency approval problem → one inspectable first workflow → verified free allowance and paid threshold → named workspace action → registration page that repeats the allowance → confirmation showing the first setup task.
First implementation priorities: narrow the hero and CTA; repeat the free allowance and credit-card fact on registration; preserve the selected plan or diagnostic context; show the first post-signup task; move secondary audiences below the primary workflow.
WHAT THIS SAMPLE PROVES
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